What makes good ad copy?

Strong headline, clear benefit, emotional appeal, urgency, and a compelling call to action.

How long should ad copy be?

Depends on platform. Facebook: 125 chars primary, Google: 30 char headlines. Test different lengths.

Varies by platform and industry. 2-5% is good for Facebook, 3-5% for Google Search ads.

At least 3-5 variations. Test headlines, images, and CTAs separately to identify winners.

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