What makes good ad copy?

Strong headline, clear benefit, emotional appeal, urgency, and a compelling call to action.

How long should ad copy be?

Depends on platform. Facebook: 125 chars primary, Google: 30 char headlines. Test different lengths.

Varies by platform and industry. 2-5% is good for Facebook, 3-5% for Google Search ads.

At least 3-5 variations. Test headlines, images, and CTAs separately to identify winners.

Write ads that convert

Master the proven copywriting formulas that top advertisers use to create high-converting ads.

Learn how to write Facebook ad copy that stops the scroll and drives conversions.

Write Google Ads copy that earns higher click-through rates and quality scores.

Learn systematic approaches to testing ad copy and finding winning variations.